This is evident when examining and comparing the cost of production of promotional materials for example for the outer advertising. Internet advertising – the fastest growing form of advertising. His audience is growing quantitatively and qualitatively. Internet users both young and adult people with different levels of affluence. But not only that attracted to the Internet more and more advertisers. The fact that the Internet offers several features that are unavailable to any other kind of advertising.
Possibility number 1. The modern level of development of the Internet allows create a presentation of any product or service at a level unattainable for any other media. Possibility number 2. The Internet allows not only address the advertising message desired target group, but to see real reaction time on the message. Moreover, control of the reaction, changing the advertising message for maximum effect. Possibility number 3. Internet allows campaigns to minimize impact of competitors.
However, only one's own site is not enough. Need to know about its existence as much as possible people – targeted consumers. To solve this problem helps to correctly plan and drawn, complex online advertising campaigns, organized professional website promotion. At present, the day of the most dynamic companies, allows you to buy the site, webpage or allow book technical support and promotion of the project are studio web design in Moscow and St. Petersburg, such as design studio Vospriyatie.com, Studio Lord "and by" Geo "Russian Internet has already reached a stage where Advertising makes it a real effect. Why is this happening? Major newspapers and magazines in the world are already showing more ads on the Internet, because online they have a much larger readership. The Internet is one of the most important source of information for the Russians. It is here that people are looking for information about products and companies. For example, in Moscow and St. Petersburg, the Internet is used as a source of information even more than national newspapers, on VTsIOM. New technology of behavioral targeting can lead to the most effective and involving advertising, as well as provide great opportunities for branding. Geotargeting technologies allow determine the physical location of Internet users and increase advertising effectiveness. Redistribution of the advertising budget in online increases the effectiveness of "multichannel" advertising campaign. Association iab conducted a study on the advertising campaign of McDonald's and determined that the optimal share for Internet advertising spending is 30-35%. For example, McDonald's after an increase in the share of spending on the Internet from 5% to 23% increased total brand awareness by 8%.